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Internal Use Only • 2025
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2025 Strategy & 2026 Roadmap
Systemized Growth
24/7 Engagement
Frictionless Booking
Auto-Nurture
Prepared For
Date
Build a business that matters.
In 2025, the Dealership Program advanced into a functional recruitment engine. The year’s work focused on building the infrastructure needed to attract, educate, qualify, and convert prospective dealers before committing significant ad spend.
Operating Philosophy: Build first, spend later.
The goal was to prevent wasted ad budget. We ensured that every paid click would land on a credible, confidence-building experience with clear education and instant answers before scaling paid spend.
Defined the narrative to attract helper personalities and filter out poor fits.
Built hubs for general education, ad conversion, and a segment portal (Firefighters).
Created downloadable packets designed for household decision-making.
Implemented Airtable tracking and automated email nurture sequences.
Formalized the Dealer Handbook and Training Agenda for consistent rollout.
The most successful dealers are mission-minded. They are outgoing helpers who enjoy assisting others and can build local trust through consistent, visible service.
Service-first leaders
Disciplined, mission-driven, and trusted locally. Strong fit for a service-based business that rewards consistency and community presence.
Care into action
Nurses and therapy professionals who already understand aging challenges and want to provide physical solutions that match care plans.
Lived the need
People who have supported aging parents and understand the gap between “finding help” and finding trusted help.
Value-driven work
Contractors and builders seeking a specialized niche where quality, trust, and outcomes matter more than being the lowest bidder.
Referral network builders
Well-connected locals who can build partnerships with senior centers, local organizations, and trusted community hubs.
| Page Name | Primary Function | URL |
|---|---|---|
| Dealership Hub | Education & tools | aitcoh.com/dealerships |
| Ads Landing | Paid traffic conversion | aitcoh.com/dealership-opportunity |
| What You Receive | Value & inclusions | dealerships.aitcoh.com |
| Brokers | Partner recruiting | brokers.aitcoh.com |
| Firefighters | Segment recruiting | firefighters.aitcoh.com |
The system is designed to carry prospects from curiosity to clarity, then from clarity to commitment, without relying on heavy paid spend to “force” results.
The 2025 deliverable set represents a complete transformation from concept to capability. We moved beyond theoretical planning to build tangible, market-ready assets that allow us to recruit, train, and launch dealers immediately. Every item listed below is live, tested, and deployed.
Build an authority-driven inbound engine that consistently creates qualified conversations. The 2026 plan assumes the system is ready; execution now becomes the differentiator.
Start with controlled tests and scale only what produces qualified calls.
Live “Introduction to the Opportunity” sessions serve as a mid-funnel qualifier for warm leads who want real-time answers before applying.
Creative testing focuses on two primary channels: high-engagement video to disrupt feed scrolling and high-frequency display ads to maintain awareness during the consideration phase.
Brand Narrative
Comedy / Interrupt
Ad 01
Ad 02
Ad 03
Ad 04
Turn the 2025 build into repeatable weekly execution: consistent content, measurable traffic, qualified calls, and documented learnings.
Implement UTM naming, analytics events, and clear page-level conversion goals.
Define Airtable stages, ownership rules, and follow-up timing to prevent lead decay.
Create a dealer consultation playbook: objections, scripts, and next-step checklist.
Improve “What You Receive” clarity and scannability; tighten CTAs and proof sections.
Launch a consistent calendar across Facebook, LinkedIn, and short-form video.
Run small budget tests across 2–3 audiences; standardize creative testing.
Introduce a monthly webinar to convert warm leads who need live Q&A.
Publish a dealer readiness checklist and contractor vetting starter kit.
Optimize what is working, expand segmentation, and build proof assets to support higher close rates and faster decision-making.
Standardize contractor sourcing, screening, and expectations so new dealers can launch without guessing. This directly addresses the #1 adoption concern.
A simple, consistent KPI pack makes scaling decisions safer and faster. Track fewer metrics, but track them reliably.
Based on dealer needs, training should prioritize the operating problems that decide early success:
"Building the future of aging in place, one dealer at a time."
